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Apparel Design With a Conscience...<\/span><\/h3>

Our theme is 'personality & empathy based branding'.<\/p>

Run by a collection of intuitive, introverted Brits (with a couple of honourable exceptions), we throw in a distinct & growing concern for the planet plus a very dry English sense of humour & you have some idea what we're all about!<\/p>

Our team are carefully selected globally for their creative imaginations, with a particular focus on wordplay (we are, after all, a bunch of 'wordsmiths' at heart), plus a strong dollop of left field thinking, inspired in no small part by Gary Larson's 'The Far Side'.<\/p>

We have the perfect match up with renewable tech married to innovative and eye catching designs.<\/p>

We hope you enjoy our quirky collections! Feel free to have a look around.<\/p>

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Branding as a Whole<\/span><\/h2>

When it comes to branding, we help SMEs to envisage their firm as a coordinated whole.  <\/strong>You're either at the beginning of your new enterprise, or you're some way down the path with a collection of brand assets, such as your name, logo and a website. In any event, in view of the corona virus pandemic, now would be a good time to revisit your strategy, in order to maximise the new interest in all things online.<\/strong><\/p>

We can help you to define your USPs and your brand personality. Our team are carefully selected for their intuition, empathy and creativity, to ensure we really understand your business and what sets you apart from the herd, or even the shoal!<\/p>

In order to start your branding journey, you can fill in our confidential form, FREE OF CHARGE, and we'll assess your situation and get back to you with our suggestions. No pressure. No pushy sales patter. Just good solid intuitive advice. Click the button below to begin!<\/p>

Cheers! The Theory Fish Creative Team<\/p>"},"title":{"id":1483310,"value":null},"subTitle":{"id":1483311,"value":null},"paragraph1":{"id":1483312,"value":null},"paragraph2":{"id":1483313,"value":null},"paragraph3":{"id":1483314,"value":null},"ratio":{"id":1483315,"value":"square"}}},{"id":164452,"type":"pod","published":1,"size":{"x":3,"y":4},"order":32,"items":[],"properties":{"title":{"id":1483316,"value":null},"copy":{"id":1483317,"value":null},"icon":{"id":1483318,"value":null},"badge":{"id":1483319,"value":null},"href":{"id":1483320,"value":null},"overlay":{"id":1483321,"value":"1"},"ratio":{"id":1483322,"value":"square"},"textAlign":{"id":1483323,"value":"center"},"image":{"id":1483324,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/5e92f3b6112118.21989976.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"}}},{"id":164469,"type":"button","published":1,"size":{"x":12,"y":0},"order":22,"items":[],"properties":{"text":{"id":1483514,"value":"Find Out More About Our Eco Friendly Apparel"},"href":{"id":1483515,"value":"\/the-journey\/"},"primary":{"id":1483516,"value":"1"},"ratio":{"id":1483517,"value":"short"}}},{"id":164475,"type":"pod","published":1,"size":{"x":3,"y":53},"order":7,"items":[],"properties":{"title":{"id":1483538,"value":"Shop Problem Fish Women"},"copy":{"id":1483539,"value":null},"icon":{"id":1483540,"value":null},"badge":{"id":1483541,"value":null},"href":{"id":1483542,"value":"\/collection\/problem-fish-women\/"},"overlay":{"id":1483543,"value":"1"},"ratio":{"id":1483544,"value":"square"},"textAlign":{"id":1483545,"value":"center"},"image":{"id":1483546,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/5e9444a63654e5.87286821.png.png?w=auto&h=auto\",\"alt\":\"\"}"}}},{"id":164476,"type":"pod","published":1,"size":{"x":3,"y":53},"order":8,"items":[],"properties":{"title":{"id":1483547,"value":"Shop INFJ - Men"},"copy":{"id":1483548,"value":null},"icon":{"id":1483549,"value":null},"badge":{"id":1483550,"value":null},"href":{"id":1483551,"value":"\/collection\/infj-aliens\/"},"overlay":{"id":1483552,"value":"1"},"ratio":{"id":1483553,"value":"square"},"textAlign":{"id":1483554,"value":"center"},"image":{"id":1483555,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/5e9444a6644a97.24257296.png.png?w=auto&h=auto\",\"alt\":\"\"}"}}},{"id":164482,"type":"spacer","published":1,"size":{"x":12,"y":53},"order":47,"items":[],"properties":{"ratio":{"id":1483573,"value":"short"}}},{"id":164485,"type":"button","published":1,"size":{"x":12,"y":53},"order":28,"items":[],"properties":{"text":{"id":1483585,"value":"Begin Your Branding Journey"},"href":{"id":1483586,"value":"https:\/\/www.theoryfish.digital\/branding"},"primary":{"id":1483587,"value":"1"},"ratio":{"id":1483588,"value":"short"}}},{"id":164486,"type":"textBlock","published":1,"size":{"x":12,"y":53},"order":29,"items":[],"properties":{"html":{"id":1483589,"value":"

Top Sellers From Our Collections...<\/span><\/h2>"},"title":{"id":1483590,"value":null},"subTitle":{"id":1483591,"value":null},"paragraph1":{"id":1483592,"value":null},"paragraph2":{"id":1483593,"value":null},"paragraph3":{"id":1483594,"value":null},"ratio":{"id":1483595,"value":"short"}}},{"id":164487,"type":"pod","published":1,"size":{"x":3,"y":51},"order":33,"items":[],"properties":{"title":{"id":1483596,"value":"'Jelly Baby' - Women's Organic Fish T Shirt"},"copy":{"id":1483597,"value":null},"icon":{"id":1483598,"value":null},"badge":{"id":1483599,"value":null},"href":{"id":1483600,"value":"\/product\/-jelly-baby-women-s-organic-fish-t-shirt\/"},"overlay":{"id":1483601,"value":"0"},"ratio":{"id":1483602,"value":"square"},"textAlign":{"id":1483603,"value":"center"},"image":{"id":1483604,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/5e930018093a55.54220554.png.png?w=auto&h=auto\",\"alt\":\"\"}"}}},{"id":164490,"type":"pod","published":1,"size":{"x":3,"y":65},"order":34,"items":[],"properties":{"title":{"id":1483623,"value":null},"copy":{"id":1483624,"value":null},"icon":{"id":1483625,"value":null},"badge":{"id":1483626,"value":null},"href":{"id":1483627,"value":null},"overlay":{"id":1483628,"value":"1"},"ratio":{"id":1483629,"value":"square"},"textAlign":{"id":1483630,"value":"center"},"image":{"id":1483634,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/5e9300187320a8.31238272.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"}}},{"id":164493,"type":"pod","published":1,"size":{"x":3,"y":38},"order":42,"items":[],"properties":{"title":{"id":1483647,"value":"'Serial Kriller' - Women's Organic Whale T Shirt"},"copy":{"id":1483648,"value":null},"icon":{"id":1483649,"value":null},"badge":{"id":1483650,"value":null},"href":{"id":1483651,"value":"\/product\/-serial-kriller-women-s-organic-whale-t-shirt\/"},"overlay":{"id":1483652,"value":"0"},"ratio":{"id":1483653,"value":"square"},"textAlign":{"id":1483654,"value":"center"},"image":{"id":1483655,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/5e930018b260f6.74198510.png.png?w=auto&h=auto\",\"alt\":\"\"}"}}},{"id":164496,"type":"pod","published":1,"size":{"x":3,"y":38},"order":44,"items":[],"properties":{"title":{"id":1483674,"value":"'Tunaverse' - Women's Organic Funny Fish T Shirt"},"copy":{"id":1483675,"value":null},"icon":{"id":1483676,"value":null},"badge":{"id":1483677,"value":null},"href":{"id":1483678,"value":"\/product\/-tunaverse-women-s-organic-funny-fish-t-shirt\/"},"overlay":{"id":1483679,"value":"0"},"ratio":{"id":1483680,"value":"square"},"textAlign":{"id":1483681,"value":"center"},"image":{"id":1483682,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/5e930019223a02.97532303.png.png?w=auto&h=auto\",\"alt\":\"\"}"}}},{"id":164502,"type":"pod","published":1,"size":{"x":3,"y":4},"order":43,"items":[],"properties":{"title":{"id":1483728,"value":"'Sole Mates' - Women's Organic Fish T Shirt"},"copy":{"id":1483729,"value":null},"icon":{"id":1483730,"value":null},"badge":{"id":1483731,"value":null},"href":{"id":1483732,"value":"\/product\/-sole-mates-women-s-organic-fish-t-shirt\/"},"overlay":{"id":1483733,"value":"0"},"ratio":{"id":1483734,"value":"square"},"textAlign":{"id":1483735,"value":"center"},"image":{"id":1483736,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/5e9300198dd8e5.26856141.png.png?w=auto&h=auto\",\"alt\":\"\"}"}}},{"id":164504,"type":"textBlock","published":1,"size":{"x":12,"y":20},"order":49,"items":[],"properties":{"html":{"id":1483746,"value":"

Being intuitive is a major contributor to creativity, be it words, images, or connections between 'things'.<\/span><\/strong><\/p>

Our team play word games for fun. We take slang, everyday phrases, jokes and puns, and we give them our famous 'Problem Fish Twist'. In other words, we blend the images and the words and make them uniquely ours...<\/span><\/strong><\/p>"},"title":{"id":1483747,"value":null},"subTitle":{"id":1483748,"value":null},"paragraph1":{"id":1483749,"value":null},"paragraph2":{"id":1483750,"value":null},"paragraph3":{"id":1483751,"value":null},"ratio":{"id":1483752,"value":"short"}}},{"id":164516,"type":"button","published":1,"size":{"x":12,"y":20},"order":46,"items":[],"properties":{"text":{"id":1483838,"value":"View All Women's Collections"},"href":{"id":1483839,"value":"\/women\/"},"primary":{"id":1483840,"value":"1"},"ratio":{"id":1483841,"value":"short"}}},{"id":164517,"type":"spacer","published":1,"size":{"x":12,"y":20},"order":40,"items":[],"properties":{"ratio":{"id":1483842,"value":"short"}}},{"id":164518,"type":"button","published":1,"size":{"x":12,"y":20},"order":58,"items":[],"properties":{"text":{"id":1483843,"value":"View All Men's Collections"},"href":{"id":1483844,"value":"\/mens-apparel\/"},"primary":{"id":1483845,"value":"1"},"ratio":{"id":1483846,"value":"short"}}},{"id":164521,"type":"pod","published":1,"size":{"x":3,"y":45},"order":9,"items":[],"properties":{"title":{"id":1483873,"value":"Shop INFJ - Women"},"copy":{"id":1483874,"value":null},"icon":{"id":1483875,"value":null},"badge":{"id":1483876,"value":null},"href":{"id":1483877,"value":"\/collection\/infj-women\/"},"overlay":{"id":1483878,"value":"1"},"ratio":{"id":1483879,"value":"square"},"textAlign":{"id":1483880,"value":"center"},"image":{"id":1483881,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/5e9444a696a8f2.86428851.png.png?w=auto&h=auto\",\"alt\":\"\"}"}}},{"id":164524,"type":"pod","published":1,"size":{"x":6,"y":4},"order":64,"items":[],"properties":{"title":{"id":1483895,"value":"What's In a Name?"},"copy":{"id":1483896,"value":null},"icon":{"id":1483897,"value":null},"badge":{"id":1483898,"value":null},"href":{"id":1483899,"value":null},"overlay":{"id":1483900,"value":"1"},"ratio":{"id":1483901,"value":"square"},"textAlign":{"id":1483902,"value":"center"},"image":{"id":1483903,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/5e9305153adf01.35950213.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"}}},{"id":164525,"type":"textBlock","published":1,"size":{"x":6,"y":59},"order":65,"items":[],"properties":{"html":{"id":1483904,"value":"

Naming a Business Can Be Frustrating<\/span><\/h2>

Most new SMEs approach naming with a sense of foreboding. Whilst brain storming amongst your team is a popular measure, the task is often hampered by a lack of understanding of all the pieces of the puzzle. So, what are the options?<\/p>

Well, despite their popularity, we don't recommend is using a competition to find your name. You still have to go through perhaps hundreds of possibilities, and freelancers will not give it their best shot because the chances of winning are so slim.<\/p>

Our team, carefully selected for their creative and intuitive abilities are perfectly positioned to help. We are natural wordsmiths, who have an affinity for words...their undercurrents, overtones, structure & most importantly, how they connect together in a naming exercise.<\/p>

If you'd like some no obligation help with this, start your naming (or renaming) journey by clicking the button below.<\/p>

The Theory Fish Creative Team<\/p>"},"title":{"id":1483905,"value":null},"subTitle":{"id":1483906,"value":null},"paragraph1":{"id":1483907,"value":null},"paragraph2":{"id":1483908,"value":null},"paragraph3":{"id":1483909,"value":null},"ratio":{"id":1483910,"value":"square"}}},{"id":164526,"type":"pod","published":1,"size":{"x":6,"y":4},"order":73,"items":[],"properties":{"title":{"id":1483911,"value":"Is Your Site Ready?"},"copy":{"id":1483912,"value":null},"icon":{"id":1483913,"value":null},"badge":{"id":1483914,"value":null},"href":{"id":1483915,"value":null},"overlay":{"id":1483916,"value":"1"},"ratio":{"id":1483917,"value":"square"},"textAlign":{"id":1483918,"value":"center"},"image":{"id":1483919,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/5e9305158faa99.22857724.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"}}},{"id":164527,"type":"textBlock","published":1,"size":{"x":6,"y":59},"order":74,"items":[],"properties":{"html":{"id":1483920,"value":"

A Clean, Modern, High Converting Website is Essential<\/span><\/h2>

As people come to terms with the coronavirus pandemic & sustained lock downs, they are realising the importance of an efficient online presence, both for communication & for selling a product or service.<\/p>

If you don't have a website, or it is dated & didn't convert well in the first place, then the creative team here at Theory Fish can help you to either build a new site, or to make recommendations regarding your existing one.<\/p>

A key issue is 'conversion rate optimisation'. If your site is not converting, then it is a waste of all the visitors you managed to attract back to your site, so CRO really does need to be the first consideration,<\/p>

If you'd like to either have a site built, or give an existing one a polish, then click the button below to start your no obligation web design journey.<\/p>

The Theory Fish Creative Team<\/p>"},"title":{"id":1483921,"value":null},"subTitle":{"id":1483922,"value":null},"paragraph1":{"id":1483923,"value":null},"paragraph2":{"id":1483924,"value":null},"paragraph3":{"id":1483925,"value":null},"ratio":{"id":1483926,"value":"square"}}},{"id":164528,"type":"pod","published":1,"size":{"x":6,"y":4},"order":77,"items":[],"properties":{"title":{"id":1483927,"value":"Attract & Retain Customers"},"copy":{"id":1483928,"value":null},"icon":{"id":1483929,"value":null},"badge":{"id":1483930,"value":null},"href":{"id":1483931,"value":null},"overlay":{"id":1483932,"value":"1"},"ratio":{"id":1483933,"value":"square"},"textAlign":{"id":1483934,"value":"center"},"image":{"id":1483935,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/5e93051606bd03.18370931.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"}}},{"id":164529,"type":"textBlock","published":1,"size":{"x":6,"y":59},"order":78,"items":[],"properties":{"html":{"id":1483936,"value":"

The Last Step in Your Master Plan<\/span><\/h2>

As you hopefully are beginning to understand, the whole online thing should be considered as a whole, and not piecemeal.<\/strong><\/p>

If so, then the digital marketing efforts should be viewed as the last piece of the puzzle. After all, there's no point spending precious cash on driving visitors to your site if your name, branding & website are not fully up to scratch. Your marketing strategy depends very much on your own circumstances... the type of service\/product sold, your location, budget & target audience.<\/p>

If this is somewhat overwhelming, then we can help. Our creative team are hired specifically for their abilities in this field and we work with only the very best talent.<\/p>

If you'd like some no obligation advice on marketing in the new paradigm of 2020, then simply click the button below to begin.<\/p>

The Theory Fish Creative Team<\/p>"},"title":{"id":1483937,"value":null},"subTitle":{"id":1483938,"value":null},"paragraph1":{"id":1483939,"value":null},"paragraph2":{"id":1483940,"value":null},"paragraph3":{"id":1483941,"value":null},"ratio":{"id":1483942,"value":"square"}}},{"id":164530,"type":"pod","published":1,"size":{"x":3,"y":38},"order":45,"items":[],"properties":{"title":{"id":1483947,"value":"'Bad Hair Day' - Women's Organic Funny Fish T Shirt"},"copy":{"id":1483948,"value":null},"icon":{"id":1483949,"value":null},"badge":{"id":1483950,"value":null},"href":{"id":1483951,"value":"\/product\/-bad-hair-day-women-s-organic-funny-fish-t-shirt\/"},"overlay":{"id":1483952,"value":"0"},"ratio":{"id":1483953,"value":"square"},"textAlign":{"id":1483954,"value":"center"},"image":{"id":1483955,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/5e93070206dc41.83350243.png.png?w=auto&h=auto\",\"alt\":\"\"}"}}},{"id":164531,"type":"pod","published":1,"size":{"x":6,"y":4},"order":1,"items":[],"properties":{"title":{"id":1483963,"value":"Why Use Branded Apparel?"},"copy":{"id":1483964,"value":null},"icon":{"id":1483965,"value":null},"badge":{"id":1483966,"value":null},"href":{"id":1483967,"value":null},"overlay":{"id":1483968,"value":"1"},"ratio":{"id":1483969,"value":"square"},"textAlign":{"id":1483970,"value":"center"},"image":{"id":1483971,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/5e930b3a91d3d5.58149072.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"}}},{"id":164532,"type":"textBlock","published":1,"size":{"x":6,"y":59},"order":2,"items":[],"properties":{"html":{"id":1483972,"value":"

We Can Design Your Branded Apparel<\/span><\/h2>

The sudden changes that have impacted us all so massively in 2020 have forced business owners into an entirely new paradigm.<\/strong><\/p>

The cataclysmic drop in foot traffic to physical stores has highlighted how fragile the old retail model has become. It has also refocused everyone's thoughts onto the importance of having a clear and concise online presence, whilst maximising income from multiple channels.<\/p>

Problem Fish is the branded apparel arm of Theory Fish<\/strong> and is tasked with designing a range of tees, mugs, clocks and more, based around our client's branding strategy. All of the designs on this site come from the creative imaginations of our talented team!<\/em><\/strong><\/p>

We take account of the brand's personality, its logo, website and colour scheme. With the right marketing channels, this apparel can be both a useful stream of extra income and a great way of driving traffic to your newsletter, by offering merch as prizes and incentives.<\/p>"},"title":{"id":1483973,"value":null},"subTitle":{"id":1483974,"value":null},"paragraph1":{"id":1483975,"value":null},"paragraph2":{"id":1483976,"value":null},"paragraph3":{"id":1483977,"value":null},"ratio":{"id":1483978,"value":"square"}}},{"id":164533,"type":"pod","published":1,"size":{"x":3,"y":24},"order":11,"items":[],"properties":{"title":{"id":1483979,"value":"Shop Warplanes"},"copy":{"id":1483980,"value":null},"icon":{"id":1483981,"value":null},"badge":{"id":1483982,"value":null},"href":{"id":1483983,"value":"\/collection\/warplanes\/"},"overlay":{"id":1483984,"value":"1"},"ratio":{"id":1483985,"value":"square"},"textAlign":{"id":1483986,"value":"center"},"image":{"id":1483987,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/5e9444a6f28950.05879790.png.png?w=auto&h=auto\",\"alt\":\"\"}"}}},{"id":164534,"type":"button","published":1,"size":{"x":12,"y":0},"order":68,"items":[],"properties":{"text":{"id":1483988,"value":"Start Your Naming Journey"},"href":{"id":1483989,"value":"https:\/\/www.theoryfish.digital\/company-naming"},"primary":{"id":1483990,"value":"1"},"ratio":{"id":1483991,"value":"short"}}},{"id":164535,"type":"spacer","published":1,"size":{"x":12,"y":4},"order":72,"items":[],"properties":{"ratio":{"id":1483992,"value":"short"}}},{"id":164536,"type":"button","published":1,"size":{"x":12,"y":0},"order":77,"items":[],"properties":{"text":{"id":1483993,"value":"Start Your Web Design Journey"},"href":{"id":1483994,"value":"https:\/\/www.theoryfish.digital\/web-design"},"primary":{"id":1483995,"value":"1"},"ratio":{"id":1483996,"value":"short"}}},{"id":164537,"type":"spacer","published":1,"size":{"x":12,"y":4},"order":76,"items":[],"properties":{"ratio":{"id":1483997,"value":"short"}}},{"id":164538,"type":"button","published":1,"size":{"x":12,"y":0},"order":81,"items":[],"properties":{"text":{"id":1483998,"value":"Start Your Marketing Journey"},"href":{"id":1483999,"value":"https:\/\/www.theoryfish.digital\/digital-marketing"},"primary":{"id":1484000,"value":"1"},"ratio":{"id":1484001,"value":"short"}}},{"id":164539,"type":"spacer","published":1,"size":{"x":12,"y":4},"order":35,"items":[],"properties":{"ratio":{"id":1484002,"value":"short"}}},{"id":164540,"type":"pod","published":1,"size":{"x":6,"y":4},"order":60,"items":[],"properties":{"title":{"id":1484003,"value":"Want to Tweak Our Designs?"},"copy":{"id":1484004,"value":null},"icon":{"id":1484005,"value":null},"badge":{"id":1484006,"value":null},"href":{"id":1484007,"value":null},"overlay":{"id":1484008,"value":"1"},"ratio":{"id":1484009,"value":"square"},"textAlign":{"id":1484010,"value":"center"},"image":{"id":1484011,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/5e943a49a27159.50324362.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"}}},{"id":164541,"type":"textBlock","published":1,"size":{"x":6,"y":59},"order":61,"items":[],"properties":{"html":{"id":1484012,"value":"

Personalise Your Gift With Our Custom Tweaking...<\/span><\/h3>

Maybe you found the perfect design within our range. Almost. If only...<\/p>

Well, now you can tweak the design via our custom service. For only \u00a312.99, one of our talent design crew will incorporate your changes into any one of our exclusive designs.<\/p>

Just like that, you've come up with the perfect gift for any occasion.<\/p>

To start tweaking, simply hit the button below...<\/p>

The Theory Fish Creative Team<\/p>"},"title":{"id":1484013,"value":null},"subTitle":{"id":1484014,"value":null},"paragraph1":{"id":1484015,"value":null},"paragraph2":{"id":1484016,"value":null},"paragraph3":{"id":1484017,"value":null},"ratio":{"id":1484018,"value":"square"}}},{"id":164542,"type":"button","published":1,"size":{"x":12,"y":0},"order":62,"items":[],"properties":{"text":{"id":1484019,"value":"Customise Our Designs"},"href":{"id":1484020,"value":"#"},"primary":{"id":1484021,"value":"1"},"ratio":{"id":1484022,"value":"short"}}},{"id":164543,"type":"spacer","published":1,"size":{"x":12,"y":4},"order":23,"items":[],"properties":{"ratio":{"id":1484023,"value":"short"}}},{"id":164544,"type":"spacer","published":1,"size":{"x":12,"y":29},"order":21,"items":[],"properties":{"ratio":{"id":1484026,"value":"short"}}},{"id":164545,"type":"pod","published":1,"size":{"x":6,"y":29},"order":5,"items":[],"properties":{"title":{"id":1484027,"value":"Our Exclusive 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Aquatic Attitude!<\/span><\/h3>

As you can see above, Harry is our logo fish, presenting the required amount of 'aquatic attitude' for our brand.<\/span><\/p>

In real life, however, angler fish are very elusive, living at extreme depths in the dark and cold. Consequently, they don't do well when bought up to the surface.<\/span><\/p>

Check out this video for rare footage of these fascinating creatures in their natural habitat.<\/span><\/p>"},"title":{"id":1559701,"value":null},"subTitle":{"id":1559702,"value":null},"paragraph1":{"id":1559703,"value":null},"paragraph2":{"id":1559704,"value":null},"paragraph3":{"id":1559705,"value":null},"ratio":{"id":1559706,"value":"short"}}},{"id":171171,"type":"youtube","published":1,"size":{"x":12,"y":29},"order":28,"items":[],"properties":{"title":{"id":1559707,"value":"Angler Fish in Their Natural Environment"},"copy":{"id":1559708,"value":null},"badge":{"id":1559709,"value":null},"video":{"id":1559710,"value":"anDIlMVgNwk"},"ratio":{"id":1559711,"value":"short"}}},{"id":173734,"type":"pod","published":1,"size":{"x":3,"y":29},"order":17,"items":[],"properties":{"title":{"id":1589497,"value":"Shop The Wordsmiths - Men"},"copy":{"id":1589498,"value":null},"icon":{"id":1589499,"value":null},"badge":{"id":1589500,"value":null},"href":{"id":1589501,"value":"\/collection\/the-wordsmiths-men\/"},"overlay":{"id":1589502,"value":"1"},"ratio":{"id":1589503,"value":"square"},"textAlign":{"id":1589504,"value":"center"},"image":{"id":1589505,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/5ea8177f4cc8b8.42990164.png.png?w=auto&h=auto\",\"alt\":\"\"}"}}},{"id":173735,"type":"pod","published":1,"size":{"x":3,"y":29},"order":18,"items":[],"properties":{"title":{"id":1589506,"value":"Shop The Wordsmiths - 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